Where is the news?

I have noticed on a popular website that purports to report news, that they have recently changed their look. Well even though the saying goes, a change is as good as a holiday, it seems in this case, the only holiday the producers of the page are taking is one from their senses. I’m not sure whether it is the font they are using, or their choice of images, or the way it is laid out, or a combination of all of these aspects, but now everything that is posted looks like an advertisement. 

The first few times I visited the page after the change, I skimmed straight past the news items thinking they were indeed ads. It was only when I went back and read the titles again that I realised they were serious new articles. And even now when I know that they are reports of news worthy events, I have trouble taking them seriously. This problem was further compounded yesterday by an unfortunate typing error in the report of a very serious and disturbing event. One wrong letter changed the word in question and as a consequence, the whole tone of the article. Proof reading seems to have gone out the window, along with their credibility. 

But why do it? Why change to a format that raises doubts about their integrity. Did nobody see the flaw in their new look?  Or was it perhaps a purposeful tactic? Is it a ploy intended to trick readers into reading about what is happening in the world before they realise? Or worse still is this the latest demonstration of a growing complacency about world events, where they are now treated no more seriously than an infomercial? Maybe we need a new description for this type of reporting. Anewsment seems to fit the bill, because it is difficult to see such reporting as anything more than a joke.